Products
Market Segmentation
A touch is a smooth feel,
A closer look reveals the rough edges
★ Consumers and markets differ on various aspects, however homogeneous and similar they may seem
★ Focus on understanding consumer behavior, rather than focus on finding different groups of consumers
★ Identifying good segmentation variables that explain the differences in consumer behavior.
★ Does this differentiation lead to different brand choices and attitudes, values, and needs?
★ Is there a link between consumer attitudes and perception about brands and their buying behavior, loyalty, and disposition
Brand Health and Category Usage and Attitude Studies
★ What needs surface and which discourses are emerging.
★ How is the consumer relating to the category.
★ What is the connect between salience and usage
★ What part of brand pyramid is your brand in
★ How do brands interact in mind and purchase basket
★ What are the WOW and HYGIENE factors.
★ Get all these answers and more from our U&A studies
★ Robust sampling to understand market structure
★ Insights into the category and which spaces do brand own
★ Deep dive into the category – occasions, need gaps, usage
frequency, experience with category, depth of usage, loyalty, triggers, and barriers.
★ The Salience > Trial > Disposition > Image equation
★ Substitutes to the category.
★ Brand Profiles and SWOT
Brand Equity Tracking
★ Brand Health parameters – Salience, Imagery, Disposition, Loyalty
★ Leading to a Equity score which can be tracked over time
★ Communication track is built into the model which measures AD salience, message and content recall
★ Leading to understanding of correct recall
★ Consumer Disposition Funnel
★ How does the brand move through the funnel and what needs to be corrected
★ Image gaps with competition and hence what can be leveraged and which attributes to strengthen/downplay
★ This Brand Tracking engine runs 24 X 7 X 365 and thus a continuous reading of the brand pulse
Customer Satisfaction
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton
★ Complete Customer Satisfaction solution with a rigorous survey-based approach to understand your position among your own customers vis-à-vis that of the competition.
★ Satisfaction.
★ Loyalty drivers.
★ WOW and HYGIENE factors.
★ Leverage able strengths and immediate improvement areas.
★ A matrix for strategic resource allocation.
Consumer Product Test
★ Map product formulations to the important attributes
★ We have a robust product testing protocol including all possible ways of testing products to select the winning formulation/blend
★ Monadic/Sequential Monadic/Paired/Triad
★ Experience in testing
★ Sensory parameters
★ Fragrance parameters
★ Other product parameters
Corporate Image
★ conducted by professional, qualified experts based on standardized open ended and general structured questionnaires
★ Simply put the questions we need to ask
★ How am I perceived among the various stakeholders important to me
★ Where do I stand compared to other top corporates in Bangladesh and where do I go from here
Specialized Products
★ Usage and Attitude
★ U & A Segmentation
★ Brand Launch Monitoring
★ Brand Equity
★ Customer Satisfaction
★ Corporate Image
★ Advertising Tests ( Story board & Finished Ad s )
★ Brand Tracking
★ Packaging
★ Other exploratory
★ Social
★ KPA, Program Evaluation
★ Industrial
Technique
