Services
Force n Focus Ltd. is committed to conduct quality state-of-the-art data collection, survey, In-depth interview, small-group conferences and project management for our clients and their unique research needs.
In pursuing this mission we strive to provide excellent service to our clients by offering partnering with all available research facilities. We provide an experienced and qualified field force to conduct the field works, and offer the most sophisticated market research opportunities like spacious conference rooms, a multi-purpose room, and FGD lounge. Whatever your needs, our friendly efficiency is what makes Force ń Focus (FnF) an excellent choice for your next study.
Specialty Areas (Experience with the method & techniques)
★ Central Location Test (CLT)
★ Consumer Product Test (CPT)
★ Retail Census
★ Focus Group Discussion (FDG)
★ Prescription Audit
★ Mystery Shopping
★ Consumer Satisfaction Measurement & Management (CSMM)
★ Retail Audit
★ Product Post Launch Monitoring (PLM)
★ In-depth Interview
★ Content Analysis
★ Performance Audit
Force n Focus Ltd. has been providing full-service marketing research for clients with comprehensive customer satisfaction measurements in the following areas:
★ Consumer Research
★ Industrial Research & Business-to-Business Research
★ Outbound Call Center Market Research
★ Media Advertising Research
★ Customer Satisfaction Studies
★ Corporate Image Studies
★ Trade & Distribution Research
★ Pharmaceutical Research
★ Opinion pool
★ Impact assessment
★ Feasibility Study
Winning team
Our mission is to be a leading research company to conduct market and product research for companies to enhance business development opportunities through delivering sound research support to evaluate the commercial potential of ideas, services, products, concepts and ventures.
★ Professional
★ Experienced
★ Qualified
We work as a team where the professional market and social research talents devote their local knowledge and understanding to design a product for the local market keeping consideration of the global market. The team pays due diligence to local cultural practices with positive alignment with the global market. Our team wins by making the clients winner and we forge win-win relationships to achieve joint commercial success. Short profiles of the key team players are given below.
Helalur Rahman
Total working experience : 25 years
Organization served: ACNielson, a World-renowned market research company as Manager (Operations) and Sirius as Field Manager.
Area of specialization: Pharmaceuticals research, media research, advance tracking program, central location test (CLT), marketing strategy and customer satisfaction for corporate customers
Area of Research: Consumer and business customer satisfaction tracking surveys, lost customer studies, concept and new product testing, brand image and positioning, awareness and branch health tracking research, consumer and business customer “needs gap” analysis, price/demand elasticity studies and community involvement and public image research.
Academic Profile: Bachelor and masters in Psychology from Rajshahi University of Bangladesh:
Golam Kibria Mozumder
Total working experience: 25 years
Organization served: MRC Mode as Senior Manager (Field Operation); Somra MBL Ltd. as Senior Logistics Manager and Manager (Operations); Harmac as General Manager.
Area of specialization: Pharmaceuticals research, media research, advance tracking program, central location test (CLT), marketing strategy, customer satisfaction for corporate customers and event management
Area of Research: Consumer and business customer satisfaction tracking surveys, lost customer studies, concept and new product testing, brand image and positioning, consumer and business customer “needs gap” analysis, price/demand elasticity studies and community involvement and public image research.
Academic Profile: Bachelor and masters in Accounting from Dhaka University of Bangladesh.
Field Operation Services
Force n Focus Ltd. is committed to conduct quality state-of-the-art data collection, survey, In-depth interview, small-group conferences and project management for our clients and their unique research needs. In pursuing this mission we strive to provide excellent service to our clients by offering partnering with all available research facilities. We provide experienced and qualified field force to conduct the field works, offer the most sophisticated market research opportunities like spacious conference rooms, a multi-purpose room, and FGD lounge. Whatever your needs, our friendly efficiency is what makes Force ń Focus (FnF) an excellent choice for your next study.
Qualitative Research Interview : conducted by professional, qualified experts based on standardized open ended and general structured questionnaires.
★ Face to Face
★ Focus Group
★ Internal focus group recruiting
★ Outbound call center
★ Dedicated personal for over phone survey
★ 35 seats with complete sets
★ Around 50trained callers
★ Call monitoring
★ Accurate data preparation
★ Data conversion
★ Data coding & punching
International Research Affiliation
Force n Focus Ltd. is affiliated with IPSOS Research Pvt. Ltd. 46, Raja S. C. Mullick Road, 3rd Floor, KOLKATA-700032, India,; the global market research company founded in 1975 with offices in 67 countries and 30+ Years of Advertising, Marketing and Social Research experience, which supports with insights and intelligence to guide the decisions for providing services to the FnF clients’.
International Research Affiliation
Force n Focus Ltd. is committed to conduct quality state-of-the-art data collection, survey, In-depth interview, small-group conferences and project management for our clients and their unique research needs. In pursuing this mission we strive to provide excellent service to our clients by offering partnering with all available research facilities. We provide experienced and qualified field force to conduct the field works, offer the most sophisticated market research opportunities like spacious conference rooms, a multi-purpose room, and FGD lounge. Whatever your needs, our friendly efficiency is what makes Force ń Focus (FnF) an excellent choice for your next study.
Qualitative Research Interview : conducted by professional, qualified experts based on standardized open ended and general structured questionnaires.
★ Face to Face
★ Focus Group
★ Internal focus group recruiting
★ Outbound call center
★ Dedicated personal for over phone survey
★ 35 seats with complete sets
★ Around 50trained callers
★ Call monitoring
★ Accurate data preparation
★ Data conversion
★ Data coding & punching
Specialized Products
★ Usage and Attitude
★ U & A Segmentation
★ Brand Launch Monitoring
★ Brand Equity
★ Customer Satisfaction
★ Corporate Image
★ Advertising Tests ( Story board & Finished Ad s )
★ Brand Tracking
★ Packaging
★ Other exploratory
★ Social
★ KPA, Program Evaluation
★ Industrial
Technique
