About Us
Market Research that Makes a Difference
As an experienced market research company, our job is to learn what people like, and why they like the things they like. The purpose of market research is to help companies make better business decisions about the development and marketing of new products.
Market research represents the voice of the consumer in a company. With market research a company can get some kind of confirmation that there is a market for their idea, and that a successful launch and growth are possible.
And that knowledge helps product designers and manufacturers give people what they want. Force ń Focus makes the difference with the presentation of accurate, fresh and original solutions to the end user that are easily understood and convenient to implement.
We aim to be at the cutting edge in the marketplace and strive to do better, because we know our success is built on the success of our clients’ companies. Our quest for quality is a never-ending journey that will never meet the hope for further improvement of our business. We pay every attention to details to ensure maximum satisfaction of our customer.
Our Clients
1. Grameen Phone Bangladesh Ltd.: Customer Satisfaction Survey, Business to Customer (B2C) Market Research, Brand Image Monitoring, Mystery Shopping and Mystery Calling survey.
2. Navana Group (Aftab Automobiles Ltd. ): Feasibility Study on tire market in Bangladesh.
3. M. M. Ispahani Limited: Pack test1 for changing existing packaging and Pack test2 for select a pack design from a series of designs for a new brand.
4. Beximco Pharmaceuticals Ltd: Research on market penetration of the Skin Care category (Creams and Lotions) in both rural and urban areas.
5. Heidelberg Cement Bangladesh: Consumer Product Test (CPT) along with the products of four other competitor companies.
6. Kazi & Kazi Tea estate: Consumer product test (CPT) for their Organic Green tea brand.
7. ICDDR’B: FGD with Baby Zinc users and Doctors’ interview with structured questionnaire. Ad testing survey in Dhaka, Mymensingh and Narsingdi.
8. Robi Axiata Ltd. : Ad impression and mystery shopping, PCO penetration through Microfinance.
9. Perfetti Van Melle Bangladesh Ltd: Central Location Test (CLT).
10. Bengal Biscuit Ltd.: Retail census in Dhaka Metropolitan area.
11. New Zealand Dairy Bangladesh Ltd. : Group discussion and in-depth interview (one2one)
12. Mobile Hand set retail audit: Doing countrywide retail audit on Mobile phone Handset for few Handset companies.
13. SIRIUS Marketing and Social Research Ltd: National Media Survey (NMS), U & A study.
14. The Nielsen Company (BD) Ltd: We did more then 25 projects like U & A study, CSS, Winning Brand, EQ, Employee Performance Evaluation Survey, NMDS, Baseline survey etc.
Specialized Products
★ Usage and Attitude
★ U & A Segmentation
★ Brand Launch Monitoring
★ Brand Equity
★ Customer Satisfaction
★ Corporate Image
★ Advertising Tests ( Story board & Finished Ad s )
★ Brand Tracking
★ Packaging
★ Other exploratory
★ Social
★ KPA, Program Evaluation
★ Industrial
Technique
